Success Best Practices iPad Magazine


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October 23, 2012:

As preface to the introduction of the iPad mini, the 13-inch Retina MacBook Pro and next-gen iMac and Mac Mini, Apple CEO Tim Cook touted the company’s success with a brief victory lap full of metrics and milestones. Below, a rundown of the numbers Cook reviewed.

  • Apple has sold 100 million iPads since it launched the device two and a half years ago.
  • 91 percent of tablet-generated Web traffic comes from the iPad.
  • 200 million devices have upgraded to iOS 6 since it became publicly available in mid-September.
  • 125 million documents have been stored in iCloud.
  • 300 billion iMessages have been sent to date and about 28,000 iMessages are sent every second.
  • There are now 160 million Game Center accounts.
  • 35 billion apps have been downloaded from the iTunes store.
  • There are now 700,000 iOS apps available; 275,000 of them are iPad-specific.
  • Apple has paid developers $6.5 billion to date.
  • 70 million photos have been shared via iPhoto Photo Streams.
  • There are currently 1.5 million books available in the iTunes Book Store.
  • 400 million books have been downloaded since the store debuted.
  • 2,500 U.S. classrooms are using iBooks textbooks.
  • Apple has already sold 3 million new iPods since unveiling the latest updates to the line last month.

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